• hi, I'm Rozanna

  • A woman puttong on tinted glasses
  • A woman puttong on tinted glasses

  • ARIFF

From building a fashion business to navigating the fast-paced world of tech startups, my path to design has been driven by business strategy. This cross-disciplinary background allows me to design with a founder’s mindset.

Based in Melbourne, I'm currently working independently with forward-thinking founders and brands to deliver thoughtful visual design, creative direction and market-ready creative strategies.

R/A

/ Experience

/ Experience

/ Experience

    NAIA Creative Studio

    Brand Strategist & Designer 2021 - present

    Delivered brand strategies and high-impact marketing collaterals for diverse portfolio of global clients—including Token2049 and Al Asal

    MONTU Australia

    Creative Manager & Designer 2021 - 2025

    Designed comprehensive brand identities for Montu-Alternaleaf-Leafio ecosystem, web design, UX/UI, marketing collaterals & loyalty program

    Brand portfolio management through trend and data analysis, optimised sell-through rates, and targeted marketing strategies aligned with brand positioning

    ZALORA Malaysia

    Women's Fashion & Sports Buyer 2012 - 2014

    Ideated and executed brand strategy, operational management, and marketing initiatives to build a highly loyal customer base

    sevendays

    Founder & Creative Director 2008 - 2014

    Ideated and executed branding, operational & marketing strategies, build customer loyalty

    NAIA Creative Studio

    Brand Strategist & Designer

    Brand Strategist & Designer

    Jul 2021 - present

    Delivered brand strategies and high-impact marketing collaterals for diverse portfolio of global clients—including Token2049 and Al Asal

    Montu

    Creative Manager & Designer

    Creative Manager & Designer

    Aug 2021 - Sep 2025

    Designed comprehensive brand identities for Montu-Alternaleaf-Leafio ecosystem, web design, UX/UI, marketing collaterals & loyalty program

    ZALORA Malaysia

    Women's Fashion & Sports Buyer

    Women's Fashion & Sports Buyer

    Jan 2012 - Feb 2014

    Brand portfolio management through trend and data analysis, optimised sell-through rates, and targeted marketing strategies aligned with brand positioning

    sevendays

    Founder & Creative Director

    Founder & Creative Director

    Sep 2008 - Jul 2014

    Ideated and executed brand strategy, operational management, and marketing initiatives to build a highly loyal customer base

    CONTACT

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    CONTACT

    A side shot of a man in a black and white style