hi, I'm Rozanna
ARIFF
From building a fashion business to navigating the fast-paced world of tech startups, my path to design has been driven by business strategy. This cross-disciplinary background allows me to design with a founder’s mindset.
Based in Melbourne, I'm currently working independently with forward-thinking founders and brands to deliver thoughtful visual design, creative direction and market-ready creative strategies.
/ Experience
NAIA Creative Studio
Brand Strategist & Designer
Jul 2021 - present
Delivered brand strategies and high-impact marketing collaterals for diverse portfolio of global clients—including Token2049 and Al Asal
Montu
Creative Manager & Designer
Aug 2021 - Sep 2025
Designed comprehensive brand identities for Montu-Alternaleaf-Leafio ecosystem, web design, UX/UI, marketing collaterals & loyalty program
ZALORA Malaysia
Women's Fashion & Sports Buyer
Jan 2012 - Feb 2014
Brand portfolio management through trend and data analysis, optimised sell-through rates, and targeted marketing strategies aligned with brand positioning
sevendays
Founder & Creative Director
Sep 2008 - Jul 2014
Ideated and executed brand strategy, operational management, and marketing initiatives to build a highly loyal customer base
